The Struggle is Real
As a small business owner, I've been where you are—struggling to get the word out, trying to score that elusive press coverage, and dreaming about landing a partnership that could take my business to the next level. Let's face it: fancy PR agencies are expensive, and not all of us have the budget to hire one. So, what's a scrappy entrepreneur to do?
The Big Tip: Subscribe to Casting Agencies
Yes, you read that right. The key to unlocking major press and partnership opportunities lies in those humble casting agency emails. Platforms like
CaraCasting.com ore HelpaReporter.com are constantly on the lookout for specific types of people, and you don’t need a massive social media following or a hefty marketing budget to get noticed.
My LEGO and Disney Adventure 🌟
Let me paint you a picture. One evening, as I was wading through my inbox cluttered with newsletters and spam, I stumbled upon an email from a casting agency. They were searching for "real crafters/creators" to be in an upcoming LEGO and Disney commercial. I thought, "Why not?" and shot off a quick email. I didn’t have a PR team or a viral Instagram account backing me up—just little ol' me and my studio shop.
A few weeks later, I found myself on set, surrounded by LEGO bricks and Disney magic. That one email not only got me a spot in a commercial but also served as a golden ticket for my business to gain some serious exposure.
Why Casting Agencies Are Gold Mines for Small Businesses
By signing up for casting agency emails, you get two gigantic perks:
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Free Market Research 🧐
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These agencies are always hunting for specific types of people, meaning you get a front-row seat to what brands and companies are actively working on. It’s like having a crystal ball that shows you market trends and demands without spending a dime.
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Real People Castings 💼
You’ll stay informed about casting opportunities that feature everyday individuals, keeping you connected to roles that align with your business, industry, niche, passions, or even topics you have expertise in.
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How to Make This Strategy Work for You-
Subscribe: Head over to Cara Casting or HelpaReporter.com and sign up for their emails. You’ll start receiving casting calls that might just be the perfect fit for you or your business.
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Apply: Don’t be shy! Apply to the castings that resonate with you. Remember, authenticity is key. Brands are looking for real people, not polished PR pitches.
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Connect: Once you land a casting, use it to your advantage. Connect the casting back to your brand story and share it on your social channels, blog, or even in your store.
Real Success Stories
I have been on the Dr. Oz Show and even seen on a Times Square Billboard, all by leveraging casting agency opportunities. I didn’t rely on traditional marketing strategies or expensive PR firms.
A Little Help Never Hurts
If you’re on a budget, don’t worry! In 2024, I’m working with brands on a TIGHT budget for an entire year to whip them into shape and implement strategies like these and that baby is called DINERO365. (Psst…we’ve got scholarships!) 🎓
See for Yourself
Curious to see the commercial that started it all?
WATCH IT HERE And maybe, just maybe, you’ll be inspired to take the leap and sign up for those casting emails.
So, what are you waiting for? Your next big break could be just one email away.
Stay savvy, stay authentic, and most importantly, keep that business and budgets in check!
P.S. If you're looking for more unconventional marketing hacks, stay tuned. The world of small business is full of surprises, and we're just getting started. hi@mamasdinero.com